How to Build a Landing Page in WordPress

A well-designed landing page is crucial for any business, driving ROI and SEO performance. Beyond just running ads and generating leads, an effective landing page can significantly boost your online presence. The question is, how do you create one in WordPress? As the most popular and cost-effective CMS, WordPress provides user-friendly customization options. Even without professional development skills, you can quickly build your page using various available page builders.

In this article, you’ll learn how to build a landing page in WordPress. 

Step 1: Choose the Right Theme

The first step in building a landing page is choosing a suitable WordPress theme. WordPress offers thousands of themes. Some are free, while others are paid. However, not all themes are suitable for landing pages. So, if you are buying a WordPress theme, choose the one that supports a drag-and-drop page builder. 

How to choose a theme:

You can buy them from marketplaces like Envato, Themeforest, etc., or you can consider buying from the WordPress.org library. The other way to install the theme is directly from the WordPress dashboard. 

1. Log in to your WordPress site.
2. Click on Appearance and then Themes.
3. Search for a theme: Type the landing page in the search box. Choose any theme you like. 
4. Preview the theme
5. Install and activate the theme

Step 2: Install a Landing Page Builder Plugin

Installing a theme in WordPress is very easy. If you use the right page builder, you don’t need coding skills to create a landing page. Most landing page builder plugins come with drag-and-drop features that can take a minute to build a landing page.

Popular landing page builder plugins:

• Elementor: This is one of the most popular plugins. It’s user-friendly and comes with many templates.
• Beaver Builder: Another great option. It’s simple and has a live preview feature.
• Live Composer: This plugin is focused on landing pages. It offers a wide range of design options.

How to install a plugin:

1. Log in to WordPress: Click Plugins and Add New.
2. Search for the plugin: Type the plugin’s name in the search box.
3. Install and activate the plugin: Click Install Now and Activate.

Step 3: Choose a Template

After installing the plugin, the next step is to choose a template. Templates are pre-designed pages. They save you time and effort. You can choose a template that matches your brand and style.

How to choose a template:

1. Open the plugin: Go to your installed plugin and click Create a New Page.
2. Browse the templates: You’ll see a list of templates. Preview them to see which one fits your needs.
3. Select the template: Once you find a template you like, select it to start editing.

Step 4: Customize the Template

Now, it’s time to personalize the landing page. Customize the template to match your brand, including changing colors, fonts, images, and text. WordPress lets you customize a theme like a pro without coding. This is why it’s popular. You can easily change the color, remove the footer copyright, and upload a favicon.

Tips for customizing:

• Keep it simple: Don’t make it difficult for customers.
• Use clear headlines: Your headline should tell visitors what they’ll get.
• Add a call to action (CTA): A CTA tells visitors what to do next. It could be Sign Up, Buy Now, or Learn More.
• Use high-quality images: Images should be clear and relevant to your content.
• Test different layouts: Try different layouts to see which one works best.

How to customize:

1. Click on the element you want to change: This could be a text box, image, or button.
2. Edit the element: Use the plugin’s tools to change the text, color, or size.
3. Save your changes: After editing, click Save or Publish.

Step 5: Add Essential Elements

A landing page isn’t just about design. It needs to have the right elements to convert visitors, and you need to do on-page SEO, too. 

• Headline: The first thing visitors see. It should be clear and engaging.
• Subheadline: A brief explanation that supports the headline.
• Images or videos: Visuals can grab attention and explain your product or service.
• Benefits: List the key benefits of your offer.
• Testimonials: Social proof can build trust and credibility.
• Call to Action (CTA): A button or link that guides visitors to take the next step.

How to add these elements:

1. Use the drag-and-drop feature: Most plugins have a drag-and-drop feature. This makes it easy to add elements to your page.
2. Customize each element: Click on each element to edit the text, image, or link.
3. Arrange the elements: Move them around until they’re in order.

Step 6: Optimize for Mobile

Many people use mobile devices to land on the landing page, so it’s important to make sure your page looks good on mobile devices. Most WordPress plugins have a mobile preview feature. Use it to check how your page looks on smaller screens and ensure it’s mobile-friendly. 

How to optimize for mobile:

1. Preview your page on mobile: Click on the mobile icon in your plugin.
2. Adjust the layout: Move elements around if something doesn’t look right.
3. Check the font size: Make sure the text is easily read on a small screen.
4. Test the buttons: Ensure buttons are easy to click on mobile devices.

Step 7: Publish Your Landing Page

Once you’re happy with your landing page design, it’s time to publish it. But before you do, double-check everything, including SEO optimization, interlinking, alt tags, etc. Also, ensure the links work, the text is correct, and the images are clear.

Conclusion

Choose a theme that fits your brand, install essential plugins, and customize your template for a unique look. Ensure your landing page is mobile-friendly to maximize reach. Creating a landing page with the right website builder, like WordPress, is straightforward. WordPress offers advanced plugins for everything you need—installing scripts, adding social media buttons, automating emails, and more.